Ok, I’ve now got some work for 2 of the 3 briefs that Love gave me. I’ve gone through a few different ideas for these, I’m hoping I’ve settled on the right thoughts! Given I’m mostly still working independently though, sometimes it’s easy to get lost in one of those thoughts. Aaah, you know what I mean. All part of the learning process I guess.
1st brief: Match.com
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(click to biggerize … might want to zoom in too)
Sorry the jpegs I sent myself aren’t perfect, you might have to squint a little!
2nd brief: Guilt Free Crisps (No fat)
This one I found most taxing to be honest. It’s a made up brief, for a crisp that is fat free. I went through several different concepts. And I’m unsure I’ve gone with the right one. Comments welcome on both campaigns.
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(as usual click to biggerize)
7 responses so far ↓
Rachel of RDDC // April 1, 2008 at 3:33 pm |
I like the 2nd brief very topical…and you managed to get some tibetagoogle in there!
Not sure about the forbidden one on the first brief maybe its should be: “Isn’t it annoying being told who you can and can’t do.” Bit more personal and in topic with match.com
but the other two are great! i dunno i might be wrong but there you go!
pisspoorenglish // April 1, 2008 at 3:43 pm |
Thanks for that…was just posting over on your blog!! Weird.
Yep, Tibetadoogle, got it in … I’ve got some work actually on an anti-google theme for Free Tibet, but not quite ready yet.
Mark Hadfield // April 2, 2008 at 7:31 am |
The first one is nice I think but maybe a little too subtle. Consumers see 404 pages all the time so I had to actually look twice to see that the text had been changed. But this may just be a comment about the media – if they’re to be put on billboards or other non-digital media then the message will be easier to read.
Second one I’d be very careful about. No company in their right mind would get into politics unless it wanted to cause a massive hoo-ha. I’ve not seen the brief but whilst putting Mugabe on an advert will sell crisps, you’re potentially highlighting the fact that “it’s ok if innocent people have died – eat Kettle chips.” What about something about changing convention. A 0% fat crisp is (if it existed) something that would completely change attitudes. What about something along the lines of a ‘couch potato’ sat down with wrappers all around them slobbing in front of hte TV but in fact they’re only about 6 stone? (ie a healthy male/ female)??
pisspoorenglish // April 2, 2008 at 7:45 am |
I do kinda like the fact you had to look twice, but obviously I know what you mean, you don’t want the reader to just glance and look away.
Yeah it would be more noticeable in practice, it’s just my jpegs…
Certainly know what you mean on the second one Mark. That’s one reason I was unsure of it. But a couple of people in agencies have said to me if it’s work for my portfolio, then push the limit a bit.
I’d defienetly not expect Kettle crisps to stick Mugabe on an ad.
But yes, I didn’t want it to be viewed as “it’s ok innocent people have died” … maybe a re-think is in order.
Mark Hadfield // April 2, 2008 at 10:03 am |
Or maybe you have a coupel of versions? Version 1 is more grounded in reality, and Version 2 could be more risky…
Stan Lee // April 6, 2008 at 12:54 am |
The Kettle ads are the kind of thing one expects to see in a student folio.
My advice (for what it’s worth) is keep thinking. Push yourself until you have filled an entire A3 pad. Then go to the shops and buy a new pad.
Eventually you’ll crack a big idea and once you have, you’ll look back on Mugabe and Co and wonder what on earth you were thinking.
pisspoorenglish // April 6, 2008 at 9:47 am |
Cheers again Stan…think i’ve got to learn to follow my gut instinct when it chimes up.