Here’s a couple of thoughts. Do with them what you wish.
The job of advertising is to sell benefits, not products. A lot of your Mitre ads show a fast football or how to make a fast football. What is the benefit?
The one with the large burnt hole is my favourite. It is effortless whereas many of the others are trying too hard. Doesn’t need 114mph though.
I love the idea behind Mitre slow process. It is, I feel, an approach that would lend itself to a nice bit of long copy.
I’m not sure I like the arrogance in the first 2 D&AD ads. The pencil with the big rubber is great though. That’s what winning a D&AD Pencil is all about.
Finally the “Lolipop” ad. Strong headline. Strong visual. Are they working together as well as they could? You have a strong idea in this, which should be easy to campaign. If it’s not, ditch it, as CDs want to see campaigns, not one offs.
Hope this is helpful. Feel free too email me if you ever need help, feedback etc.
Sorry i don’t mean to be rude, But people seam to really like the Mitre football ideas. I’m a little confused as to why? I think the main weakness is that they are so obvious, and evolution is a real cliche. However I like the match.com ones nice and simple, in a good way.
Just to add to that evolution can be applied to any product thats why it’s week, The experience of seeing to many students with it in their books has resulted in me cringing when ever I see it.
No problem David J. That’s what the blog started off as really, a place to get more feedback, learn from criticism etc.
Yeah I guess some of the Mitre work can be seen in that light. Some of it has legs though I think. There was more of it, but I chopped that. But yeah if you’ve seen something a hundred times it’s gonna lose it’s impact.
I love your match.com and the mitre ambient wall, this isn’t a criticism at all, just a question, I got the impression from a few people I’ve seen your portfolio should be more product than service based? However with your footie/gun crime/ bike stuff, did they prefer this stuff at the book crits?
11 responses so far ↓
thommo // February 12, 2008 at 11:55 am |
like the work – my faves:
the canon
the evolution of the ball
nice!
Stan Lee // February 15, 2008 at 12:54 pm |
Here’s a couple of thoughts. Do with them what you wish.
The job of advertising is to sell benefits, not products. A lot of your Mitre ads show a fast football or how to make a fast football. What is the benefit?
The one with the large burnt hole is my favourite. It is effortless whereas many of the others are trying too hard. Doesn’t need 114mph though.
I love the idea behind Mitre slow process. It is, I feel, an approach that would lend itself to a nice bit of long copy.
I’m not sure I like the arrogance in the first 2 D&AD ads. The pencil with the big rubber is great though. That’s what winning a D&AD Pencil is all about.
Finally the “Lolipop” ad. Strong headline. Strong visual. Are they working together as well as they could? You have a strong idea in this, which should be easy to campaign. If it’s not, ditch it, as CDs want to see campaigns, not one offs.
Hope this is helpful. Feel free too email me if you ever need help, feedback etc.
Best…Stan
pisspoorenglish // February 15, 2008 at 9:28 pm |
the feedback is much appreciated stan! like i’ve said to you in the email and to anyone else reading this – it’s the thing i need most really.
may revise my D&AD thoughts then
see if i can come up with another couple like the pencil.
Dave Mortimer // February 29, 2008 at 2:57 pm |
I got to the gun crime one and thought it was still about the Mitre footballs.
Oddly, it still made sense in my head…
Have to say, I really like the big rubber ad too.
pisspoorenglish // February 29, 2008 at 3:37 pm |
Haha, that’s a bit worrying Guncrime & Mitre hmmm. Need to find a way to break the ads up so they are easier on the eye.
Thanks for the comment. Guessing your related to the other Mortimer blog fellow?
Dave Mortimer // March 1, 2008 at 5:45 pm |
Indeed, we’re brothers.
David Jones // May 12, 2008 at 5:00 pm |
Sorry i don’t mean to be rude, But people seam to really like the Mitre football ideas. I’m a little confused as to why? I think the main weakness is that they are so obvious, and evolution is a real cliche. However I like the match.com ones nice and simple, in a good way.
David Jones // May 12, 2008 at 5:04 pm |
Just to add to that evolution can be applied to any product thats why it’s week, The experience of seeing to many students with it in their books has resulted in me cringing when ever I see it.
Just thought it warranted an explanation.
Kind Regards
Dave
pisspoorenglish // May 12, 2008 at 6:56 pm |
No problem David J. That’s what the blog started off as really, a place to get more feedback, learn from criticism etc.
Yeah I guess some of the Mitre work can be seen in that light. Some of it has legs though I think. There was more of it, but I chopped that. But yeah if you’ve seen something a hundred times it’s gonna lose it’s impact.
Cheers for the comments.
Becci Tyrrell // June 13, 2008 at 6:48 pm |
I love your match.com and the mitre ambient wall, this isn’t a criticism at all, just a question, I got the impression from a few people I’ve seen your portfolio should be more product than service based? However with your footie/gun crime/ bike stuff, did they prefer this stuff at the book crits?
Bec x
pisspoorenglish // June 14, 2008 at 9:53 am |
Hi Becci, sent you an email.